On August 28, 2023, Foton Motors held a brand revitalization press conference on "Let Everything Move More Freely" at Great Wall, with the highlight being the release of Foton Motors' new brand strategy and logo.

At the press conference, Chairman Chang Rui of Foton Motors released the brand rejuvenation strategy of Foton Motors, with the slogan of "making everything move more freely".

The main focus is on the following points:

1. Green and low-carbon transformation

2. Accelerate the transformation of new energy vehicles

3. Building a digital ecosystem for Foton Motors

4. Deep layout of globalization strategy

5. Brand Strategy Revitalization (Fourth Comprehensive Brand Strategy Revitalization)

At the same time, the brand logo of Foton Motors has been revitalized, meaning greener and more free.

At the meeting, Changrui also announced that Foton Motors will upgrade its brand architecture and create a global leading brand image for commercial vehicles. At the same time, brand communication will achieve synergy and linkage between domestic and overseas markets.

At this press conference, the Foton Oman Smart Blue bottom replacement product was launched and the Xiangling Q made its global debut.

Created, transformed, and rejuvenated, with 27 years of car manufacturing, Foton Motors has undergone four renovations. The theme of this event is "Making Everything Move More Freely", which means breaking the boundaries of movement and exploring infinite possibilities.