"In the hearts of vast Chinese users, Qingling is synonymous with Isuzu, and Qingling·ISUZU has evolved into a complete corporate and brand entity." This is the recognition of Qingling·ISUZU by Lin Xiuyi, Vice Chairman and General Manager of Qingling Motors Co., Ltd. For Isuzu, Qingling Motors is irreplaceable in the domestic Chinese market. With the motto "Everlasting and Leading," Qingling Motors showcased its remarkable internationalization progress at this year's Shanghai Auto Show.
In my opinion, Qingling Motors possesses the strength and foundation to challenge authority in the realm of cross-sea competition. This is partly due to the close and friendly collaboration between Qingling Motors and Isuzu over the past 34 years, as well as Qingling Motors' continuous efforts and explorations. It can be said that Qingling Motors is walking in the forefront of a new era of progress, striving to be diligent dream-chasers. In the process of internationalization, Qingling Motors is breaking through waves with vigor.
The best cooperation comes from mutual accomplishments. During the 2019 Shanghai Auto Show, Lin Xiuyi, Vice Chairman and General Manager of Qingling Motors Co., Ltd., stated in an interview that in 1985, Isuzu, a Japanese automobile company, came to Chongqing, China, and established the first Sino-Japanese joint venture, Qingling Motors Co., Ltd., in cooperation with Chongqing Automobile Manufacturing Plant. Over the past 34 years, Qingling Motors and Isuzu have deepened their cooperation, showcasing a legendary tale of collaborative success and mutual benefits.
The cooperation between the two parties, which began in 1985, followed the principles of being a unified entity, partners with the same dream, and continuous cooperation, spanning areas such as finance, products, technology, and management. Trust possesses an intangible driving force; it can make withered trees grow green leaves and bloom red flowers. Today, the cooperation between the two parties has become intimate and compact, gradually permeating multiple levels, dimensions, and domains, including sales and after-sales services. Especially with the introduction of the GIGA heavy-duty truck, Qingling has become the most important and closely-knit partner for Isuzu's entire commercial vehicle lineup in China. Lin Xiuyi expressed that the cooperation has achieved great success, manifested not only in Qingling Motors' significant improvement in product technology and innovation capabilities but also in its accelerated integration into Isuzu's global system.
Years of tempering have laid the foundation for going global. Luo Yuguang, General Manager of Qingling Motors (Group) Co., Ltd. and Chairman of Qingling Motors Co., Ltd., stated that years of tempering have led to a resounding reputation in China and even worldwide. This stems from Qingling Motors' unwavering dedication to the entire industry chain and the development and manufacturing of high-quality commercial vehicles, from basic components to core powertrains. It also arises from the millions of Chinese users' firsthand experience with Qingling Motors' vehicles.
The journey in China achieves the road to the world. In the context of China advocating high-quality development, the Chinese automotive industry is moving toward a grand framework of "lightweight, electrification, intelligence, and connectivity." Through technological innovation, industrial expansion, product planning, and market-oriented mechanisms, Qingling Motors is strategically maneuvering in the market's changing tides. During the auto show, Qingling Motors stated that it adheres to the principle of producing a batch, reserving a batch, and developing a batch of vehicles, already well-prepared in terms of new product development and introduction. It dares to be a pioneer, continuously providing users with the most valuable commercial vehicle products.